NIKE ADAPT
NIKE ADAPT are trainers that can be tightened from you phone via bluetooth or by the two buttons on the side of the shoe. I used an elongated font to show the connectivity from the phone to the shoe and added ‘feet’ at the bottom of some letters. As ADAPT acts as laces, this type turned on itside almost looks like laces in a shoe.
I visited Shoreditch to see street art and noticed neon as a common trend. I used blue neon as a nod to bluetooth connection and energy.
